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title="Articles">Articles</a></p>

<h1>Building a Search Engine Friendly Website</h1>

<p>Websites such as the <a href="http://www.aspalliance.com/" target="_blank">ASPAlliance</a>
are full of useful articles about how to build your website using technologies such as ASP
and ASP.NET. But even though you may have the most technically brilliant website around,
it's going to be of limited use if the website isn't able to be crawled by the web robots
that <a href="http://www.google.com">Google</a>, <a href="http://www.yahoo.com/"
target="_blank">Yahoo</a> and the other search engines use to find content to add to their
search catalogs.</p>

<p>This article highlights some of the surprisingly common issues that affect search
engine robots. The problems can be divided into two groups:

<ul>
<li><a href="#Urgent_Issues">Urgent Web Crawling Issues</a></li>
<li><a href="#Search_Engine_Optimisation_Deficiencies">Search Engine Optimisation Issues</a>
(or <i>wasted opportunities<i> as I prefer to call them)</i></i>.</li>
</ul>

<p>If you want to test your website for many issues, then an application I have created
called <a href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.asp"
target="_blank">The Website Utility</a> can be used. It contains a built-in web crawler
which can be used to test whether web robots can successfully navigate a website. It also
reveals common website <a
href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.SearchEngineOptimisation.asp"
target="_blank">search engine optimization issues</a>.</p>

<h2><a name="Urgent_Issues"></a>Urgent Web Crawling Issues</h2>

<p>These are serious issues that will prevent a web crawling robot from indexing some or
in a worst case scenario, all of a website's pages. Here are a few commonly encountered
problems:<i><i></p>
</i></i>

<h3>Invalid HTML</h3>

<p>Web crawling robots may have difficulties navigating websites. These issues can be hard
to spot, since most web browsers are tolerant of sloppy HTML. To resolve possible errors,
try using an HTML validator such as the W3C's <a href="http://validator.w3.org/"
target="_blank">HTML validation service</a>.</p>

<p>You should pay particular care to ensuring that the website's internal hyperlinks are
using valid HTML. For example, this is a valid link:</p>

<p><a href="default.asp" title="Home">Home Page</a></p>

<p>Whereas this link may not be recognised by a web crawling robot:</p>

<p><a href=default.asp title=Home>Home Page</a></p>

<h3>Robots.txt or Robots Meta Tag Issues</h3>

<p>Most web robots, will respect both a web server's robots.txt file as well as the
'robots' meta tag that may be present in individual pages. These specify which pages a
robot is allowed to crawl and retrieve content from.</p>

<p>If a website, or portions of that website cannot appear to be submitted successfully to
search engines it is possible that the search engine is not accepting that website due to
it being marked as non-retrievable in either the robots.txt file or in individual files
through the use of the 'robots' meta tag.</p>

<h3>JavaScript Navigation</h3>

<p>Web crawling robots are getting more sophisticated, but they will almost certainly have
problems following links that are only accessible from JavaScript. This is common on
websites that have JavaScript-based drop-down menus as their main means of site
navigation. It is, therefore, a good idea to ensure that the website is fully navigable
without having to rely on JavaScript.</p>

<p>Needless to say, providing alternative means of navigation will also assist human
visitors using web browsers that do not support JavaScript, or those that have disabled
JavaScript in their browsers.</p>

<p>As well as JavaScript, this issue also applies to links that are only in widgets such
as Java Applets and Macromedia Flash animations.</p>

<h3>Compulsory Cookies</h3>

<p>Although it is perfectly acceptable to use cookies on a website, care should be taken
to avoid compulsory cookies (i.e. the website won't work if a specific cookie isn't set).
The easiest way to check this is to browse the website with cookies disabled in the web
browser.</p>

<p>Some web crawling robots are also able to support session cookies, such as those used
by ASP and ASP.NET.</p>

<h2><a name="Search_Engine_Optimisation_Deficiencies"></a>Search Engine Optimisation
Deficiencies</h2>

<h3>Missing Page Titles</h3>

<p>Missing page titles is a common search engine optimisation deficiency. Since many
search engines place significant weighting on a page's title, it is essential to ensure
all pages have a title.</p>

<h3>Duplicated Page Titles</h3>

<p>Alongside missing page titles,  duplicate page titles is another common issue. The
report will show each duplicated title and which pages share the specific title. A
surprising number of websites use the same page title every single page in the site, which
is in most instances an obvious waste of potential site optimisation for search engines.</p>

<h3>Missing/Blank Description and Keywords Meta Tags</h3>

<p>Although most search engines now give much less weighting to the content of description
and keywords meta tags than they once did, it is still a good idea to include them. In
particular, the <strong>description</strong> meta tag is often used as a page's summary in
search engine results pages. It is also worth including them if your website has its own
search facility based on Microsoft's Index Server or The Website Utility's <a
href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.ASPSearchEngine.asp"
target="_blank">ASP Search Engine</a> or <a
href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.JavaScriptSearchEngine.asp"
target="_blank">JavaScript Search Engine</a>.</p>

<h3>Insufficient Indexable Content</h3>

<p>Search engines are still mostly based on the retrieval and indexing of text content on
web pages. Consequently, it is important to ensure there is plenty of text on . Although
file size is often an indication of the amount of indexable text on a page, this may also
indicate that the page contains a lot of non-indexable content (e.g. HTML tags and
JavaScript).</p>

<h3>Use of Splash Pages/Screens</h3>

<p>Splash screens are home pages that display the organisation's logo for a few seconds
before redirecting to the main content page, or they contain a Macromedia Flash animation
and a <em>click to continue</em> link below.</p>

<p>Whilst splash screens look attractive (and keep web designers in business!) they result
in human website visitors being an extra click away from the content they may be looking
for. From a search engine placement point of view, splash screens can also adversely
affect a site's search engines rankings as they mean the first (and most important) page
in the website has very little indexable content on it, few links to other pages in the
website and often use redirection to other pages.</p>

<h2>Testing Your Website</h2>

<p>A good way of testing to ensure your website is search engine friendly is to crawl it
using a web crawler.</p>

<p><a href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.asp"
target="_blank">The Website Utility</a> is a Windows application that can be used to test
the <em>crawlability</em> of websites. It contains a built-in web crawler which can be
used to test whether web robots can successfully navigate a website. It also reveals
common website <a
href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.SearchEngineOptimisation.asp"
target="_blank">search engine optimization issues</a> and <a
href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.WebsiteErrorChecking.asp"
target="_blank">errors such as broken links</a>.</p>

<p>Finally, remember that testing a website for errors and search engine optimisation
issues will almost certainly result in higher levels of satisfaction from the owner -
useful if your livelihood depends on happy customers and repeat business!</p>
<h2>Useful Development Tools</h2>
<div align="left">

<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td width="100%" valign="top"><a
href="http://www.winnershtriangle.com/w/Products.ASPDocumentationTool.asp" target="_blank" title="ASP Documentation Tool™"><strong>ASP
Documentation Tool™</strong></a></td>
</tr>
<tr>
<td width="100%" valign="top">Automatically creates developer documentation for ASP 2.0
and 3.0 web applications written in VBScript and JScript. Documentation for Microsoft
Access, SQL Server 7/2000 databases and Visual Basic 6.0 components associated with the
web application can also be incorporated into the reports. Documentation is created in
HTML, HTML Help and plain text formats.</td>
</tr>
<tr>
<td width="100%" valign="top">
   <a
href="http://www.winnershtriangle.com/w/SampleWeb_Documentation/SampleWeb.chm"><img
src="images/Icon_CHM.gif" width="16" height="16" alt="View Sample Output (HTML Help format)"
border="0" align="absmiddle"></a> <a
href="http://www.winnershtriangle.com/w/SampleWeb_Documentation/SampleWeb.chm" title="View Sample Output (HTML Help format)">View Sample
Output</a> (HTML Help format).<br>
   <a
href="http://www.winnershtriangle.com/w/SampleWeb_Documentation/Default.htm"><img
src="images/Icon_HTML.gif" width="16" height="16" alt="View Sample Output (HTML Format)"
align="absmiddle" border="0"></a> <a
href="http://www.winnershtriangle.com/w/SampleWeb_Documentation/Default.htm"
target="_blank" title="View Sample Output (HTML Format)">View Sample Output</a> (HTML Format).<br>
   <a
href="http://www.brettb.com/redirector.asp?URL=downloads/ASPDocumentationTool_Evaluation_Version.zip"><img
src="images/Icon_Download.gif" width="18" height="20" alt="Download Trial Version"
border="0" align="absmiddle"></a> <a
href="http://www.brettb.com/redirector.asp?URL=downloads/ASPDocumentationTool_Evaluation_Version.zip" title="Download Trial Version">Download
Trial Version</a> (5.2Mb ZIP file).</td>
</tr>
</table>
<br>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td width="100%" valign="top"><a
href="http://www.winnershtriangle.com/w/Products.ASPNETDocumentationTool.asp" target="_blank" title="ASP.NET Documentation Tool"><strong>ASP.NET Documentation Tool</strong></a></td>
</tr>
<tr>
<td width="100%" valign="top">Automatically creates developer documentation for ASP.NET web applications written in C# or VB.NET.
Documentation for SQL Server 7/2000 databases and C#/VB.NET components associated with the
web application can also be incorporated into the reports. Documentation is created in
HTML, HTML Help and plain text formats.</td>
</tr>
<tr>
<td width="100%" valign="top">
   <a href="http://www.winnershtriangle.com/w/ASP.NETDocToolSamples/SampleWeb.NET/SampleWeb.NET.chm"><img
src="images/Icon_CHM.gif" width="16" height="16" alt="View Sample Output (HTML Help format)"
border="0" align="absmiddle"></a> <a
href="http://www.winnershtriangle.com/w/ASP.NETDocToolSamples/SampleWeb.NET/SampleWeb.NET.chm" title="View Sample Output (HTML Help format)">View Sample
Output</a> (HTML Help format).<br>
   <a
href="http://www.winnershtriangle.com/w/ASP.NETDocToolSamples/SampleWeb.NET/Default.htm"><img
src="images/Icon_HTML.gif" width="16" height="16" alt="View Sample Output (HTML Format)"
align="absmiddle" border="0"></a> <a
href="http://www.winnershtriangle.com/w/ASP.NETDocToolSamples/SampleWeb.NET/Default.htm"
target="_blank" title="View Sample Output (HTML Format)">View Sample Output</a> (HTML Format).<br>
   <a
href="http://www.brettb.com/redirector.asp?URL=downloads/ASP.NETDocumentationTool_1.0.zip"><img
src="images/Icon_Download.gif" width="18" height="20" alt="Download Trial Version"
border="0" align="absmiddle"></a> <a
href="http://www.brettb.com/redirector.asp?URL=downloads/ASP.NETDocumentationTool_1.0.zip" title="Download Trial Version">Download
Trial Version</a> (2.9Mb ZIP file).</td>
</tr>
</table>
<br>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td width="100%" valign="top"><a
href="http://www.winnershtriangle.com/w/Products.SQLDocumentationTool.asp" target="_blank" title="SQL Documentation Tool"><strong>SQL
Documentation Tool</strong></a></td>
</tr>
<tr>
<td width="100%" valign="top">The SQL Documentation Tool creates technical documentation for Microsoft SQL Server 7.0 and 2000 databases. Technical documentation is created in HTML and HTML Help formats. The HTML Help format documentation is fully searchable and cross referenced. The SQL Documentation Tool documents SQL Server Tables, Views, Stored Procedures, Triggers and Table Relationships.</td>
</tr>
<tr>
<td width="100%" valign="top">
   <a
href="http://www.winnershtriangle.com/w/SQLDocumentationTool/Reports/Test_Project/Test_Project.chm"><img
src="images/Icon_CHM.gif" width="16" height="16" alt="View Sample Output (HTML Help format)"
border="0" align="absmiddle"></a> <a
href="http://www.winnershtriangle.com/w/SQLDocumentationTool/Reports/Test_Project/Test_Project.chm" title="View Sample Output (HTML Help format)">View Sample
Output</a> (HTML Help format).<br>
   <a
href="http://www.winnershtriangle.com/w/SQLDocumentationTool/Reports/Test_Project/Default.htm"><img
src="images/Icon_HTML.gif" width="16" height="16" alt="View Sample Output (HTML Format)"
align="absmiddle" border="0"></a> <a
href="http://www.winnershtriangle.com/w/SQLDocumentationTool/Reports/Test_Project/Default.htm"
target="_blank" title="View Sample Output (HTML Format)">View Sample Output</a> (HTML Format).<br>
   <a
href="http://www.brettb.com/redirector.asp?URL=downloads/SQLDocumentationToolTrial.zip"><img
src="images/Icon_Download.gif" width="18" height="20" alt="Download Trial Version"
border="0" align="absmiddle"></a> <a
href="http://www.brettb.com/redirector.asp?URL=downloads/SQLDocumentationToolTrial.zip" title="Download Trial Version">Download
Trial Version</a> (10.3Mb ZIP file).</td>
</tr>
</table>
<br>
<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td width="100%" valign="top"><a
href="http://www.winnershtriangle.com/w/Products.IndexServerCompanion.asp" target="_blank" title="Index Server Companion"><strong>Index Server Companion</strong></a></td>
</tr>
<tr>
<td width="100%" valign="top">
The Index Server Companion is a Windows application that extends the functionality of Microsoft Index Server so that it is able to index content from remote websites and also from ODBC databases. As such it can be used as a low cost alternative to Site Server 3.0 Search.

</td>
</tr>
<tr>
<td width="100%" valign="top">
   <a
href="http://www.brettb.com/redirector.asp?URL=downloads/IndexServerCompanionDocumentation.zip"><img
src="images/Icon_CHM.gif" width="16" height="16" alt="View Product Documentation"
border="0" align="absmiddle"></a> <a
href="http://www.brettb.com/redirector.asp?URL=downloads/IndexServerCompanionDocumentation.zip" title="View Product Documentation">View Product
Documentation</a> (119K ZIP file).<br>
   <a
href="http://www.winnershtriangle.com/w/Products.IndexServerCompanion.SampleSearch.asp"><img
src="images/Icon_HTML.gif" width="16" height="16" alt="Try Sample Search Facility"
align="absmiddle" border="0"></a> <a
href="http://www.winnershtriangle.com/w/Products.IndexServerCompanion.SampleSearch.asp"
target="_blank" title="View Sample Search Facility">Try Sample Search Facility</a>.<br>
   <a
href="http://www.brettb.com/redirector.asp?URL=downloads/IndexServerCompanion_EvaluationVersion.zip"><img
src="images/Icon_Download.gif" width="18" height="20" alt="Download Trial Version"
border="0" align="absmiddle"></a> <a
href="http://www.brettb.com/redirector.asp?URL=downloads/IndexServerCompanion_EvaluationVersion.zip" title="Download Trial Version">Download
Trial Version</a> (1.7Mb ZIP file).</td>
</tr>
</table>
<br>

<table border="0" cellpadding="0" cellspacing="0" width="100%">
<tr>
<td width="100%" valign="top"><a
href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.asp" target="_blank" title="The Website Utility"><strong>The Website Utility</strong></a></td>
</tr>
<tr>
<td width="100%" valign="top">The Website Utility examines websites for errors and
areas that need to be optimised for search engines by using a built in web crawling engine.
Errors checked for include broken or moved hyperlinks, missing page titles and missing meta tags.
It also generates HTML for use in creating website site maps (table of contents pages - like <a href="http://authors.aspalliance.com/brettb/TableOfContents.asp" title="Example Table of Contents">this one</a>), and is
able to create both client-side <a href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.JavaScriptSearchEngine.asp" title="JavaScript Search Engine">JavaScript Search Engines</a> and server-side <a href="http://www.winnershtriangle.com/w/Products.TheWebsiteUtility.ASPSearchEngine.asp" title="JavaScript Search Engine">ASP Search Engines</a> for a website.</td>
</tr>
<tr>
<td width="100%" valign="top">
   <a href="http://www.winnershtriangle.com/w/TheWebsiteUtility/Reports/ActiveHealthImaging/ActiveHealthImaging.chm"><img
src="images/Icon_CHM.gif" width="16" height="16" alt="View Sample Output (HTML Help format)"
border="0" align="absmiddle"></a> <a
href="http://www.winnershtriangle.com/w/TheWebsiteUtility/Reports/ActiveHealthImaging/ActiveHealthImaging.chm" title="View Sample Output (HTML Help format)">View Sample
Output</a> (HTML Help format).<br>
   <a
href="http://www.winnershtriangle.com/w/TheWebsiteUtility/Reports/ASPAlliance/default.htm"><img
src="images/Icon_HTML.gif" width="16" height="16" alt="View Sample Output (HTML Format)"
align="absmiddle" border="0"></a> <a
href="http://www.winnershtriangle.com/w/TheWebsiteUtility/Reports/ASPAlliance/default.htm"
target="_blank" title="View Sample Output (HTML Format)">View Sample Output</a> (HTML Format).<br>
   <a
href="http://www.brettb.com/redirector.asp?URL=downloads/TheWebsiteUtilityTrial.zip"><img
src="images/Icon_Download.gif" width="18" height="20" alt="Download Trial Version"
border="0" align="absmiddle"></a> <a
href="http://www.brettb.com/redirector.asp?URL=downloads/TheWebsiteUtilityTrial.zip" title="Download Trial Version">Download
Trial Version</a> (3Mb ZIP file).</td>
</tr>
</table>

</div>

</td>
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